Target Dry was founded in 1987 by its now Managing Director, Noel McAneary, and the company remains in his ownership to this day. The company specialises in the design, marketing, sale and distribution of its own range of branded waterproof clothing, manufactured to strict quality control standards.
Target Dry products are sold into the Outdoor Leisure, Sports, Country Equestrian, Garden Centre, Fashion, Children’s and Schoolwear markets in the UK and Ireland. Our customer base is expanding every year, and the company has recorded extremely strong growth, especially over the last ten years.
In today’s hugely competitive markets, Target Dry stands for well designed, good quality, stylish, well priced products, and this has earned us an excellent reputation with our ever expanding roster of customers in the UK and Ireland.
Our range of branded waterproof clothing products are split into three brands:
Mac in a Sac® is now recognised as the leading range of lightweight packaway jackets, kagouls, overtrousers and capes in the UK and Irish markets. Three Mac in a Sac® products are offered – the unisex Mac in a Sac® Classic, ladies’ Mac in a Sac® Continental and ladies’ and gent’s Mac in a Sac® Travel coats. All are waterproof and breathable, and driving Target Dry’s increasing export business forward.
The Target Dry brand has been fundamental to the company’s expansion for over 20 years. The brand features strongly in all the market sectors that we serve – Outdoor, Leisure, Sports, Country Equestrian, Garden Centre, Fashion, Children’s and Schoolwear.
Our newly developed range of contemporary, fashionable and innovative styles. Due North appeals to a younger, more trend conscious market, and further develops the appeal of the Target Dry range.
